Monday, March 15, 2021

What happened to Drew Brees? Well, he's suddenly everyone's favorite QB



Drew Brees retired and everyone with a voice on a platform somewhere went into overdrive. We perhaps haven't seen this much repetitive content churned out since Favre's un-retirement. 

One thing all the posts, tweets, videos, dittys and diatribes showed us is that people around the world are never short for a word ... on anything! Announce something, anything, or maybe even nothing, and seemingly anyone with an internet connection turns into Oprah. 

"It's Dreeeeeeeeeeeeeeeeew Breeeeeeeeeeeeeeeeeeees eeeeevrybodyyyyyyyyy!"

The tentative connections to the content cycle are boundless. Indeed, Drew Brees Twitter blew up.

Fans are surely happy and proud to have supported Brees. The media is typically waxing lyrical. He deserves a special mention, sure, not saying that. 

But some laid it on a bit thick, all of a sudden. (You had to know he was retiring chronic content coordinators, so an endless stream of mocked up posters and earnest "I knew him when" spiels feel a touch over the top).

Just wait until Brady retires ... feeds on every single platform and site ever will simply implode. 

You better work on your content strategy for that week Kardashian-Jenners because the internet does not always break for thee. (Here's a tip for you: 'what happened to drew brees' is trending!)

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