Tuesday, May 29, 2012

Cowboys are the American Dream

According to the statistical maestros at ESPN, the Dallas Cowboys are America's most popular pro football team - still. ESPN Sports Polls has found that 8.8 per cent of surveyed fans support the 'Boys, which makes them more popular than even media darlings like the Packers, Pats, Steelers, or Jets - and presumably their hottest fan, Kate Upton, too. While that last point seems implausible, there hasn't been a club in the NFL's history that has built on its All American aura quite like the Cowboys, and for such a sustained period. It's the sort of branding brilliance Pete Campbell depends on to close a deal, failing other measures that is.

Think Dallas Cowboys and a multitude of images come to mind: the iconic starred helmet, Tom Landry's hat, buxom cheerleaders, Staubach's spirals and sideburns, Emmitt's spins - on an off the field, the Ring of Honor, Parcells raging along the sideline, Tony Romo scrambling, Jerry's giant arena, and well, bags and bags full of profit. America's team continues living the dream folks.

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